Business is all about making money. The bottom line of all business is profit. Money was made in the past, it is made in the present and it will be made in the future as well. The methods used for making money has gone a sea change.

It would be very difficult to imagine a well respected company, not to have their own website. So what is the value of the website from the company perpective. Users can access the site and consider the products and services put up for sale. But how will everyone come to know about the website.

Google applied a technique of Word of mouth and has today become one of the biggest players on internet with its wide range of services. This may not work in all cases. We need to do Search Engine optimization of a website to bring it on top of the search engines. Search Engine Optimization is a long process when the competition is high. So Pay Per Click is also a method which can be used to reach the targeted users.

Search Engine optimization requires us to do a detailed study of the condition which lead to the website to appear on top of certain keywords which have a good amount of traffic and are relevant to the site too. So here comes the the process of more detailed study of keywords which can drive traffic to the site.